Wistia, Codecademy and Mailchimp March Pricing Updates

👋 Hi and welcome to PLG Monetized newsletter. Every week we explore how leading SaaS companies leverage monetization to drive growth through self-serve sales.

Last week was a busy week for B2B SaaS companies… our pricing tracker detected a total of 58 changes across 3045 companies that it tracks.

Here are the top highlights and what we can learn from them…

Wistia

What happened?

The team at Wistia simply moved the features around on the pricing page. Features that were listed under “all features”, now were moved to the top. This is an easy experiment to run to see if it increases visit-to-trial conversion (i.e. to see if more people click on the CTA).

Codecademy

What happened?

The team at Codecademy increased pricing for one of their plans. This is a good reminder that when raising prices, you can be selective and do it for selected plans. By raising prices for a specific plan, you can mitigate risk and make sure you do not adversely impact other metrics (such as conversion rates and retention).

Mailchimp

What happened?

The team at Mailchimp introduced a Free trial for two of their paid plans. Before, users could only start on a free plan or purchase a paid plan. This is often referred to as a reverse trial and it’s a great way to help users discover the premium features without paying anything first.

Additional Resources

Want to see all the updates? See all changes here (includes free export to Google Sheets).