3 Simple Pricing Experiments You Can Set up in a Day

👋 Hi and welcome to PLG Monetized newsletter. Every week we explore how leading SaaS companies leverage monetization to drive growth through self-serve sales.

Pricing experiments sound daunting, but here are examples of 3 simple experiments that you can set up on your pricing page that take little effort…

#1 Re-shuffle Features

We have seen two companies do this recently and Hubspot and Monday.com.

Here’ the Monday example:

They haven’t actually added any new features, they simply moved them around the pricing page.

The main metric that you are optimizing for here is the CTA button click-through rates.

Tip: Promote features that are more relatable to your persona’s pain points.

#2 Change Copy

Changing copy can have surprisingly big impact. Check out these examples:

Or the difference it make on the CTA…

Tip: for these types of visual changes, you can use a A/B tool like Optimizely that can help you set this up without involving developers.

#3 Emphasize Annual Savings

Another easy experiment is to cross out the price to indicate annual discount. Here’s an example:

Assuming that you already have an annual discount, this is simply a visual experiment.

This experiment can help you steer more users to choose annual plans, which in turn drives higher LTVs, as customers generally churn lower on yearly plans.

Bonus Tip

You can learn a lot about SaaS monetization from your peers’ and competitors’ pricing pages. Want to automatically receive notifications?

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